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Store Fixtures
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Store Fixtures

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Gershel Brothers

Store display fixtures, counters and cases


Featured Catalogs for May. 17, 2008
Gershel Brothers
Gershel Brothers
Display fixtures and cases for your store or showroom

Friendly Advice
Today's friendly advice is about:

Store fixtures

For a store owner, the right store fixtures are key to creating product visibility and attractive displays. Before you select new fixtures, be sure to take a good look at your existing displays. Are you planning to reuse all or some of them in your store or are you starting from scratch will all new elements? If you're hoping to reuse existing racks, wall units or other display items, make sure your old and new store fixtures will coordinate. Nothing looks worse in a store than to see a few modern and shiny racks among a store full of traditional wooden shelving. Consider repainting or refinishing older units to coordinate with your new choices. Or select new units that follow a similar style as the existing racks and cabinets.

Showcases

For jewelry, small collectibles, and other small or fragile merchandise, showcases are an essential element in your store's design. Be sure to select the best quality cases and cabinets you can afford. Dingy cabinets and showcases with poor interior lighting or distorted mirror will suggest less than top of the line merchandise. Make sure your cabinets are the right size for your merchandise. A too small cabinet will look cramped and make browsing difficult. A too large one will make it appear as though your store has insufficient product. For new businesses or stores that need to add cabinets on a budget, there are many sites offering quality used showcases. Be sure to check out the company's reputation, and make sure all the elements of the cabinet work (lights, locks, etc.) before you accept delivery.

Displays

Whether it's an elaborate window display on Fifth Avenue, or a few modest displays of locally crafted jewelry on your front counter, the way you present merchandise to your customer is one of the biggest factors in sales. Here are a few suggestions for good merchandising. Make your displays are appropriate to the product. A selection of delicate bracelets will be lost and out of place when placed on an antique wood stove, but a selection of handcrafted bowls and plates would be right at home. Be sure your displays are well maintained and clean. Broken or dirty displays suggest poor quality merchandise. A new riser, mannequin or set of shelves is a smart investment when it helps to boost sales. Finally, make sure your product is readily visible. A display hidden behind the cashier or up too high for the average customer might as well not be there at all.

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